Standard match
A company matches the selected location and registered trade rules.
- Affects organic order
- Yes, through the normal search rules
How listings work
How enhanced company profiles are presented
Enhanced profiles give businesses space to provide more useful information, but commercial placement remains separate from standard search ordering and independently reviewed supporting evidence.
Core principle
Payment does not change the search results
Enhanced profiles appear in a separately labelled sponsored area. They do not replace, remove or move companies within evidence-backed or standard search results, and they do not affect result totals or pagination.
Three separate concepts
What each listing status means
Supporting evidence
A reviewed public source supports the company’s relevance to home adaptation work.
- Affects organic order
- Yes, through independent evidence ranking
Enhanced profile
The business provides additional company-controlled profile content and pays for enhanced presentation.
- Affects organic order
- No, it remains outside organic ranking
Placement rules
When an enhanced profile can appear
The company must still be contextually relevant to the person’s search.
- Relevant service: the profile includes the selected adaptation category.
- Relevant coverage: the business states that it covers the searched location.
- Active company: its public company status remains eligible.
- No active restriction: applicable suppression rules continue to take precedence.
Homepage placement
How the homepage showcase works
When active enhanced profiles are available, Accessible Trades may replace the homepage adaptation-guidance feature with a sponsored enhanced-profile showcase. A maximum of three profiles is shown at one time.
- Only enabled enhanced profiles are eligible.
- Selection and order are randomised from the active profile collection.
- No more than three profiles are shown on the homepage.
- All active profiles remain available in the enhanced-profile directory.
- Homepage placement does not indicate endorsement or affect organic search ordering.
Information sources
Profile content remains clearly attributed
Supplied by the business
Logo, photographs, service descriptions, service areas, contact preferences and project information.
Public company information
Company identity, status, registered activities and other relevant Companies House information.
Independently reviewed evidence
Supporting sources reviewed separately by Accessible Trades, where available.